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Everything your SaaS needs
to own organic search.

One service. Built in phases. All of it tied to trial signups and MRR — not rankings, not traffic, not impressions. If it doesn't move revenue, we don't do it.


What's Included

Built in phases.
One revenue outcome.

These five components build on each other in phases. The first four run from Month 1. Link building is added at Month 4 — once your content foundation is strong enough for links to actually move rankings.

01

Keyword Research & Content Strategy

Before writing a single word, we map every keyword your ideal customer searches at the moment they're closest to buying — not awareness searches, not generic industry terms. We specifically find competitor alternative keywords, direct comparison keywords, and use-case keywords. These are the searches that convert into trials.

Deliverable
Keyword map organised by funnel stage, search intent, search volume, and revenue priority
Deliverable
3-month content calendar — exact page to write, target keyword, and why it was prioritised
Deliverable
Competitor gap analysis — keywords your top 3 competitors rank for that you don't
Timing
Delivered end of Week 2 — before any content is written
02

Bottom-Funnel Content Production

We write 3-4 high-intent pages every month — the specific page types that capture visitors who are already in buying mode. These are not blog posts about industry trends. They are commercially focused pages designed to rank for purchase-intent searches and convert readers into trial signups.

Page Type 1
Competitor alternative pages — captures users actively looking to leave a competitor tool
Page Type 2
Comparison pages — "[Your Tool] vs [Competitor]" — captures users in final decision stage
Page Type 3
Use-case landing pages — "Best [Category] for [Specific Role/Industry]" — targeted ICP traffic
Every Page Includes
CTA above the fold, social proof integration, FAQ section for long-tail keywords, full on-page SEO
How it works: Content is delivered as a Google Doc or Word file. You review and approve within 5 business days. Your team publishes it. We provide exact publish instructions — heading tags, URL slug, meta data — everything.
03

On-Page SEO

Every page we produce — and every existing page we identify as an opportunity — gets fully optimised for on-page SEO. This is what tells Google exactly what a page is about, who should see it, and why it deserves to rank above your competitors.

Title Tags
Written for both rankings and click-through rate — not just keyword stuffed
Meta Descriptions
Compelling, accurate, CTR-optimised — the first thing a searcher reads
Heading Structure
Logical H1/H2/H3 hierarchy — keyword-informed, readable, Google-friendly
Internal Linking
Every new page linked from relevant existing pages — distributes authority across your site
Schema Markup
SoftwareApplication and FAQ schema where applicable — enhanced search result appearance
URL Structure
Clean, keyword-informed URLs — no dynamic parameters, no unnecessary slugs
04

Technical SEO

Technical SEO issues silently block rankings for months. A page can be perfectly written with perfect keyword targeting and still not rank because of a broken canonical tag or a slow LCP score. We audit your site every month — not just once — because issues appear as your site grows.

Monthly Crawl
Full site crawl every month — catches new issues before they compound
Core Web Vitals
LCP, INP, CLS — flagged, explained, and fix instructions provided
Crawlability
Blocked pages, noindex tags, robots.txt issues, sitemap accuracy
Indexation
Which pages are indexed, which aren't, and why — with exact fixes
Duplicate Content
Canonical tag issues, thin pages, near-duplicate URLs — identified and resolved
Fix Report
Every issue categorised Critical / High / Medium / Low with exact implementation instructions
Scope note: We identify all issues and provide step-by-step fix instructions. Your development team implements the fixes. For WordPress or Webflow sites, most fixes require no developer and we'll guide you through them directly.
05

Off-Page SEO — Link Building

Domain authority is built through quality backlinks from relevant websites. Without links, even perfect content struggles to rank for competitive keywords. Link building is introduced at Month 4 — once your content foundation is solid enough for links to actually move rankings. We use three legitimate methods, report on outreach activity and acquired links honestly — no guaranteed minimums, no fake numbers.

Guest Posting
Expert articles published on established SaaS and industry publications — DR 40+ sites only
Journalist Outreach
Responding to queries on Connectively and Qwoted — earned editorial mentions with links
Broken Link Building
Finding broken links on competitor resource pages and offering your content as a replacement
Link Quality Rule
DR 40+ domains relevant to your industry only. No link farms. No paid links. No PBNs.
Realistic timeline: Link building begins at Month 4, not before. The first 3 months are spent building the content foundation that makes links worthwhile. Once we start, outreach runs every month. Links typically begin arriving 4–8 weeks after outreach begins. We report on every outreach sent and every link acquired — you always see the work happening.

How It Works

From signed contract
to first content live in the first month.

No long onboarding. No 30-day setup periods. Here's exactly what happens from the moment you sign — week by week, no surprises.

01

Contract signed + onboarding fee paid

We send the service agreement within 24 hours of your decision. The onboarding fee is due at signing. Kickoff call is scheduled within 2 days of payment confirmed.

02

Kickoff call — Day 1 or 2

We align on your ICP, your best-fit customers, your top 3 competitors, and your current biggest organic opportunity. 30–45 minutes. No slides — just a working session. You share Google Search Console access on this call.

03

Technical audit + keyword research — Week 1 to 2

We crawl your site, run the full technical audit, and map 50–80 bottom-funnel keywords. You receive both deliverables together with a written strategy walkthrough by end of Week 2 — before a single word of content is written.

04

First pages written + published — Month 1

3–4 bottom-funnel pages written, reviewed, approved, and live on your site by end of Month 1. These target competitor alternative and comparison keywords — visitors already in buying mode, not early-stage researchers.

05

Monthly rhythm — from Month 2

3–4 new pages published every month. 2–3 existing pages optimised. Monthly technical crawl. Report delivered by the 5th of every month with a Loom video walkthrough — no jargon, no vanity metrics. Link building is added from Month 4 once the content foundation is solid.

06

Month 3 review — your decision, fully informed

At the end of the 3-month minimum, we review everything together — rankings, traffic, content performance, honest assessment of what's working. You decide whether to continue on a rolling monthly basis. No pressure, no automatic renewal, no lock-in beyond the initial 3 months.


Pricing

Simple, transparent pricing.
No hidden fees.

One onboarding fee. One monthly retainer. All tools covered by Delta — Ahrefs, Screaming Frog, reporting software. Nothing extra flows through you.

Entry Point

SaaS SEO Audit

See what's possible before you commit. A complete diagnosis of your organic growth opportunity. We go through your entire site — technical foundation, keyword gaps, competitor content, and conversion funnel — and hand you a prioritised action plan you can act on immediately, with or without us.

What's included
  • Full technical SEO audit
  • Keyword gap analysis (50–100 keywords)
  • Competitor content analysis
  • AI search visibility assessment
  • Prioritized action plan with fix instructions
  • Delivered in 5–7 days
Core Service

3-Month Growth Retainer

Full-stack SEO tied to your MRR. Full-stack SEO implementation. Technical fixes, 3 to 4 bottom-funnel pages published every month, on-page optimisation of existing pages, monthly reporting, and direct access to the founder doing the work — all tied to your trial signups and MRR.

Everything included
  • Everything in the audit
  • 3-4 SEO-optimized pages published monthly
  • On-page optimisation — 2 to 3 existing pages monthly
  • Technical SEO audit every month with fix instructions
  • AI search optimisation included
  • Monthly revenue report + Loom walkthrough by the 5th
  • Live weekly dashboard — see everything we're doing
  • Direct WhatsApp and email access to the founder

Price varies based on website size and complexity.


Is Delta Right For You?

We're selective about
who we work with.

Delta works best for specific kinds of SaaS companies. Be honest with yourself about which column you're in.

You're a great fit

B2B SaaS product with a free trial or demo as your primary conversion goal
Have paying customers and basic product-market fit — SEO works best when you already know who you're selling to
Have a live product with real users and want organic search as your primary or additional acquisition channel
Willing to publish content and implement technical fixes on your site
Can commit to a 3-month minimum to let SEO show results

We're probably not the right fit

E-commerce, local businesses, D2C, or non-SaaS products
Pre-launch with no product built or validated yet
Need results in under 30 days — SEO doesn't work that way
Want an agency that works completely independently with zero involvement from your side
Looking for the cheapest possible option — we focus on quality, not volume
Next Step

Not sure which option fits?
Start with the free audit call.

30 minutes. We'll look at your site live, find 3 specific issues, and tell you honestly which service makes sense — or whether SEO is even the right channel for you right now.

Free · No commitment · Response within 24 hours