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How It Works

Exactly what happens from
Day 1 to Month 3.

No black boxes. No vague timelines. Here is the precise week-by-week breakdown of what Delta does, when we do it, and what you can expect at every stage.

The Delivery Plan

Week by week. No surprises.

Every engagement starts with the same foundation. Here is exactly what happens and when.

MONTH 1

Foundation & First Content Live

W1

WEEK 1

Full Technical Audit + Baseline Set

We crawl your entire site, connect Google Search Console, and document your Day 1 baseline — impressions, clicks, average position. Every technical issue is logged with priority levels and fix instructions for your team.

  • Technical audit report delivered
  • Google Search Console connected
  • Day 1 baseline documented
W2

WEEK 2

Keyword Strategy + Content Calendar Delivered

Competitor keyword gap analysis complete. Full 3-month content calendar built — every target keyword, search intent, and business priority mapped out and sent to you for approval before a single word is written.

  • 50–100 keywords mapped
  • Full 3-month content calendar
  • Competitor gap analysis
W3

WEEK 3

First Bottom-Funnel Pages Written + In Review

First 3–4 bottom-funnel pages written and sent to you for review by end of Week 3. These are competitor alternative pages and comparison pages — targeting visitors already in buying mode, not early-stage researchers.

  • 3–4 pages written and delivered for review
  • On-page SEO baked into every page
  • CTAs to trial or demo above the fold
W4

WEEK 4

Pages Approved, Published + First Report

Pages reviewed, approved, and live on your site by end of Week 4. 2–3 existing pages on your site also optimised this week. Monthly report delivered by the 5th of Month 2, followed by a Loom video walkthrough.

  • First pages live on your site
  • 2–3 existing pages optimised
  • Monthly report delivered
  • Loom video walkthrough included

MONTH 2

Content Compounds, First Rankings Appear

ONGOING

3–4 New Bottom-Funnel Pages Published

Second batch of content live. By now your site has 6–8 high-intent pages targeting ready-to-buy visitors. Google has started crawling Month 1 content — first ranking movements begin appearing in Search Console.

  • 3–4 new pages published
  • First ranking data in Google Search Console
  • 2–3 more existing pages optimised

REPORT

Month 2 Report — Early Performance Data

Rankings for Month 1 content tracked and documented. Impressions trending up from Day 1 baseline. First screenshot evidence of organic visibility saved. Technical fixes reviewed — checking if Month 1 issues were resolved by your team.

  • Ranking movements documented
  • Impression growth vs baseline
  • Technical follow-up review

MONTH 3

Data Story Emerges, Case Study Begins

ONGOING

Final Foundation Pages Published — 9–12 Total Live

By end of Month 3, your site has a full library of bottom-funnel content. Rankings are clearly trending. Organic traffic and impression growth documented against Day 1 baseline. The foundation phase is complete.

  • 9–12 total pages live on your site
  • Clear ranking trends documented
  • Traffic growth vs Day 1 baseline

END OF PHASE

Phase Review + Month 4 Recommendation

Full review of everything built. Results documented. Recommendation for Month 4 delivered — whether to continue with link building added, adjust strategy, or anything else based on real data. Your decision, fully informed.

  • Phase 1 case study draft
  • Phase 2 recommendation delivered
  • Rolling monthly from here — 30 days notice to cancel

What We Promise

Our commitments to
every client.

These are not aspirations. They are operational standards we hold ourselves to on every engagement.

Live Weekly Dashboard

A shared tracker updated every week — every keyword, every page status, every backlink. You see everything we're doing, anytime, without asking.

Report by the 5th, Every Month

Monthly performance report delivered by the 5th. Traffic, rankings, content published, technical issues — followed by a Loom video walkthrough. No jargon, no vanity metrics.

Direct WhatsApp + Email Access

You have direct access to the founder doing the work — not a support ticket, not a junior account manager. Questions get real answers, fast.

You Own Everything, Day 1

Every piece of content, every keyword map, every report, every account access — yours permanently from the moment it's created. No leverage, ever.

No Tool Costs Flow Through You

Ahrefs, Screaming Frog, reporting tools — all covered by Delta. You pay one onboarding fee and the monthly retainer. That's it. Zero surprise invoices.

AI Search Optimisation Included

We optimise your content for ChatGPT, Perplexity, and Google AI Overviews — not just traditional search. Where SaaS buyers are going next, your brand will be there.

Our Delivery Guarantee

If your first pages are not written, reviewed, and delivered to you for publishing by end of Week 3 — Month 1 is free. Once pages are delivered, we provide exact publish instructions — URL slug, meta data, heading tags — everything needed to go live immediately. We guarantee our execution, not Google's algorithm. But we will always deliver our side on time, every time. No exceptions.

Full Transparency

You always know exactly
what's happening.

Most agencies go silent between monthly reports. With Delta, you have a live dashboard showing real progress — updated every week without you having to ask.

A shared document accessible anytime. Every metric that matters, always current.

Live Dashboard

Updated weekly. 100% transparent.

Ready to see how this
applies to your site?

Book a free 30-minute audit call. We'll look at your site live, find three specific opportunities, and tell you honestly whether SEO is the right move for your stage right now.

Free audit · No commitment · Value delivered in the call itself